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Statistically speaking: Most B2B content marketers make brand awareness their top goal

According to a B2B Small-Business Content Marketing report from the Content Marketing Institute, 90 percent of small-business marketers are focused on getting visitors to their websites. Here’s more about B2B marketers:

83% Those who said brand awareness is their top content marketing goal for 2015.

75% Said their top content marketing goal is sales.

53% Marketers who said producing content consistently is their top challenge.

47% B2B small businesses that plan to increase content marketing spending this year.

1% Those who plan to decrease content marketing spending.

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