According to a B2B Small-Business Content Marketing report from the Content Marketing Institute, 90 percent of small-business marketers are focused on getting visitors to their websites. Here’s more about B2B marketers:
83% Those who said brand awareness is their top content marketing goal for 2015.
75% Said their top content marketing goal is sales.
53% Marketers who said producing content consistently is their top challenge.
47% B2B small businesses that plan to increase content marketing spending this year.
1% Those who plan to decrease content marketing spending.