Creating JetBlue’s Bear Force One
It was hard to miss the planeload of Boston Bruins fans touching down at Raleigh-Durham International Airport this afternoon. They were in the JetBlue plane painted with the team’s colors and with its logo on the tail.
JetBlue unveiled “Bear Force One” on Monday morning at Boston Logan International Airport. The Airbus A320 was said to be full of Bruins fans traveling to see Tuesday night’s Game 3 of the NHL Eastern Conference Finals when it took off Monday afternoon for RDU. It landed shortly before 3 p.m.
JetBlue, which refers to itself as “New York’s Hometown Airline,” also says it’s Boston’s busiest airline in terms of the number of flights, destinations and passengers. It’s also the airline sponsor for the city’s four major sports teams, including the Bruins.
“We couldn’t think of a better time to celebrate our six-year partnership with the Boston Bruins,” Marty St. George, the airline’s chief commercial officer, said in a statement. “As the team continues on in the Eastern Conference Finals, this new livery will make it easier for Bruins fans to show off their black and gold fanfare, and cheer on their team not only during the playoffs but year-round as it flies across JetBlue’s network of 100+ destinations.”
One of those destinations, of course, is RDU, where JetBlue has about 10 departures a day to New York, Fort Lauderdale and Boston. It’s not clear whether the airline will avoid sending Bear Force One to RDU in the future after this current playoff series with the Carolina Hurricanes is over.
Photos on the Boston Bruins Twitter page suggested that each passenger on the maiden flight would receive a Bear Force One T-shirt, to which RDU replied via Twitter that passengers “in need of a wardrobe change” when they land could find some Canes gear near Gates D1 and D5.
JetBlue says this is its first NHL-themed plane. The airline has previously dressed up planes with logos of the Boston Celtics and Red Sox as well as the New York Jets.