Cary News

Cary mom’s business is a labor of love

Susie Fougerousse of Cary wants other parents to experience the joy of sharing a precious Blabla knit doll with a young child, creating a luxurious bed with Bella Notte Linens or discovering the perfect Petunia Pickle Bottom diaper bag.

Fougerousse, mom to five children ranging in ages from 1 to 14, turned her passion into something practical in 2004 while she was a stay-at-home mom to her two oldest children. She was having a blast decorating her children’s rooms and realized that she wanted to help others find specialty items. Her online business specializing in high-end children’s furniture, décor, gifts and gear,, was born.

“When I started I saw it as a labor of love,” said Fougerousse. “It was completely motivated by something I wanted to do and was passionate about.”

She spent several months researching products, devising an aggressive marketing plan with her husband Peter and building a website. From her bedroom on Rosenberry Hills Drive in Cary, Fougerousse launched Rosenberry Rooms at the end of 2004, named for the street on which she lived at the time.

The business grew to an office outside her house in 2007 and her husband Peter came on full time as vice president of marketing in 2008. In 2009, they opened a boutique on Hillsborough Street in Raleigh. Eight years after launching, there are 15 full-time staff members in addition to Susie and Peter Fougerousse. Online page views have increased from 8.8 million the first year to 35 million per year. The Fougerousses also launched a spinoff website about 5 months ago.

Lorna Bush of Cary said she depends on Rosenberry Rooms to decorate her daughters’ rooms. Bedding, a canvas nightlight and wall art featuring fairies are among the products she has purchased. She enjoys perusing designs, looking at swatches and discussing ideas at the Raleigh boutique with the friendly staff, and then viewing even more options on the website, Bush said.

“You can get the best products from the very best companies all in one place and you’re supporting a local business,” she said.

She also turns to Rosenberry Rooms for quality baby gifts, such as soft Aden and Anais blankets.

“I feel so much better knowing I’m getting something special,” Bush said.

As her children grow, Fougerousse strives to maintain a balance. She makes it a priority to work from home so that she can drop off and pick up her children from school each day and foster their interests.

After her kids go to bed, she’s usually sitting at her computer again, often finding new ideas for Rosenberry Rooms.

“It’s exciting,” Fougerousse said. “I can’t believe I get to be in this business.”

Customers have a chance to win a $1,500 gift certificate to shop for some of those unique items by liking the Rosenberry Rooms Facebook page. A “Pin it to Win it” contest, through Monday, on Pinterest gives customers a chance to win a Caden Lane bedding set or a design consultation with celebrity interior designer and creator of Caden Lane, Katy Mimari.