A Raleigh-based ice cream shop is expanding and hopes to open its second location in downtown Cary next spring, joining a growing list of new retailers attracted by Cary’s downtown revitalization efforts.
FRESH. Local Ice Cream will open in a vacant spot at 138 East Chatham St., which was occupied by Rich’s Roffler Style Shop until the barber shop closed a few months ago. The family-owned business, which makes homemade ice cream with ingredients from local farms, opened its first location on 6033 Glenwood Ave., in 2011.
“We need to grow the brand, because we had people coming from Garner and Cary and Apex all the way out to Raleigh, so we were like, let’s try and bring it closer to them,” said Jason Hillman, son of Brett Hillman, who has been in the ice cream business for more than 30 years.
FRESH. has traditional flavors, but also flavors such as cheesecake, Georgia peach, banana pudding and pumpkin pie. The shop sells ice cream cakes, floats and sundaes as well.
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FRESH. will be between Crosstown Pub & Grill and Johnson’s Jewelers.
Kathryn Trogdon: 919-460-2608: @KTrogdon