When a traditional greeting card doesn’t seem grand enough, one Apex company is ready to go big.
Southern Yard Cards will arrange a surprise greeting in 3-D. Individual letters measuring 2 feet tall can spell out anything from a new baby announcement to wishes for a happy Mother’s Day, turning a special occasion into a memorable experience.
Christal Holland opened Southern Yard Cards on April 1.
“I got the idea from places that do it in Texas and Florida,” she said. “I thought it would be fun to do.”
Holland commissioned a Garner craftsman to make the letters in three colors: blue, black and pink. A typical greeting contains a single phrase and the name of the recipient as well as decorative stars or balloons.
Her first job was made easier because the recipients were out of town on their honeymoon.
“They eloped, and their friends got together to surprise them when they got home from their honeymoon,” she said. “They loved it.”
Holland, who works full time at Rex Hospital, sometimes uses the cover of darkness to carry out a mission. Once the message has been arranged in the recipient’s yard, it stays for 24 hours before Southern Yard Cards returns to remove it.
So far, the letters have stood up to heavy wind and rain.
“They probably wouldn’t last in a tornado,” Holland concedes. She notes that she is unable to set up during a storm because of safety concerns.
Holland said the possibilities for greetings are nearly endless.
“We say, ‘Forget the card, use a yard,’” she said. “It’s mainly for sending out a greeting that you would put in a card.”
The letters can be used to advertise a child’s birthday party or a business event. Holland has plans for a display for her great-grandfather’s upcoming 95th birthday celebration.
“They get people’s attention,” she said.
The size of the letters means Holland sometimes has to get creative in a smaller yard. For those situations, she uses stands of varying heights, allowing her to place the letters closer together.
Holland’s two young children occasionally accompany her on a job.
“They love it,” she said.
Holland, a native of Johnston County, has lived in Apex for eight years.
“It’s exciting,” she said of her new business. “I would love to average 70 signs a month. I think that’s doable considering how huge Wake County is.”
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About Southern Yard Cards
Contact: 919-906-6822, email@example.com
Rental includes delivery, set up and removal.