BWS Homecoming Day 2 - “Know the difference between social media and sharable media.” Chaucer Barnes, Translation
A wide variety of panelists shared the Bay 7 stage on Day 2 of the three-day long event focusing on technology and entrepreneurship Wednesday. Despite a slight delay that caused programming to run slightly behind schedule, every discussion was well attended and lively. The morning sessions included discussing topics related to HR/Legal/Accounting, social and digital strategy, design thinking and encouraged big, bold ideas.
The attendees were also treated to a discussion moderated by one of the four BWS founders, Tobias Rose. He is also the Founder of Kompleks Creative, a full service agency in Durham, NC
Rose moderated “IF YOU BUILD IT, WILL THEY COME? HOW EXPERIENCE DESIGN AND DESIGN THINKING BRING VALUE TO YOUR BUSINESS” as panelists Phil Harris (Epic Games), Brittney Davis (Atlanta Falcons), Dwayne Dubelyoo Wright (Artist), and Kermit Bailey (NCSU) talked about key design thinking concepts. “Design Thinking is too important to be left to just designers,” said Phil Harris. Harris is a UX designer at Cary-based Epic Games.
McClatchy, the parent company of The News & Observer also invests in design thinking concepts when testing new products. The concepts discussed in this session focused on user-generated solutions for problems with a strong emphasis on testing and prototyping.
Translation executive, Chaucer Barnes took the stage for his talk about big bold ideas shortly after lunch.
As he walked across the stage he shared analysis, humor and experience with the audience. He urged entrepreneurs in the audience to think about how content goes viral. His advice was to focus on content that is sharable, not just focusing on the social media share. He sited the hugely viral app that produced the “Straight Outta Compton” meme that made its rounds online earlier this year. When it went from “Straight Outta Compton” to “Straight Outta Toilet Paper,” Barnes said that is when the campaign had its largest conversation shift. It went from marketing to sharable content that mass audiences connected with.
FIND THE THE REMAINING SCHEDULE, INCLUDING ‘BWS: BACK ALLEY BLOCK PARTY’ and ‘BWS: UNDERGROUND AFTER PARTY CONCERT AT MOTORCO HERE.
Day 3 Preview: Shaw University President Tashni-Ann Dubroy, Deborah Stroman (UNC), and Susan Scott (UNC TV) will discuss barriers and bias facing women leaders in business today.
BWS Homecoming Day 1 - “Life is a Pitch”
Black Wall Street Homecoming , a three-day event to encourage diversity in the tech world and support young entrepreneurs, began Tuesday in Durham. By creating BWS, founders Dee McDougal, Tobias Rose, Talib-Graves Mann and Jesica Averhart, created a nationally recognized tech hub for young African-American and Latino entrepreneurs with the backing of American Underground in Durham. The AU location on Main Street houses innovation with shared work spaces in the heart of downtown Durham.
Select event tickets are still available, but from #BWSHomecoming social media posts, each event this week is nearly sold out. Some of the notable panelists include Shaw University President Tashni-Ann Dubroy, Chaucer Barnes and Faith Bynum, CPA. Sessions topics include: THE COGNITIVE CLASH: DESIGNING BIG, BOLD IDEAS THAT STICK, BUILDING A MORE INCLUSIVE ENTREPRENEURIAL ECOSYSTEM – THE ROLE OF INVESTORS AND COMMUNITY, and IF YOU BUILD IT, WILL THEY COME? HOW EXPERIENCE DESIGN AND DESIGN THINKING BRING VALUE TO YOUR BUSINESS.
View full event schedule HERE.
Another feature of this event series is a Google for Entrepreneurs pitch competition Friday. It will be the public debut of 12 teams selected to participate in the GFE program in Durham.
To learn more about the teams — AM Money, Bandwagon, BlindedHR (Raleigh), CareAcademy, Castar, Ceek VR, IstaFund, Little Bird HR, RantRoom (Durham), RewardStock (Durham), SandBox Commerce and TresseNoire, visit the pitch day Eventbright page.