Midtown Raleigh News

Drink your fruits and vegetables

A new crop of downtown businesses are putting a spin on the age-old advice to eat your fruit and vegetables: Drink them instead.

Juice shops and delivery companies are hoping the juicing trend that’s succeeded in other cities can find a home in Raleigh.

Happy + Hale, the latest arrival on the city’s juice scene, sells a variety of homemade juices from a cart stationed downtown at Hargett and Fayetteville streets and by delivery.

Business partners Tyler Helikson and Matt Whitley are hoping to give people easy – and delicious – access to healthful foods with their juices.

“It’s easy to eat unhealthy. It’s important for folks to have a tool, right here, to benefit them,” Whitley said.

A typical juice from Happy + Hale includes a variety of fruits and vegetables, with no additional ingredients. The “Jolly Greens” juice, for example, is made from dinosaur kale, watercress, cucumber, celery, Fuji apple, lemon and young ginger root. The “Rise ’n Shine” features navel orange, carrot, Fuji apple and young ginger root. Happy + Hale also makes and delivers four varieties of salad.

An 8-ounce jar of the juice costs $4, and a 16-ounce jar costs $7.

For now, the pair is operating out of a restaurant kitchen, but they hope to move into a permanent location of their own within a year. Helikson said the goal is not just to sell the juices and salads but to encourage a healthy lifestyle overall.

“We want to build this with the community; we want to evolve with what they need and want,” he said.

Happy + Hale isn’t alone in its pursuit of Raleigh’s juice lovers. Cold off the Press is a shop that makes and sells its own juice at 219 Fayetteville St., and Humdinger Juice makes and delivers juices around the Triangle from its home base in North Raleigh. Another juice venture, Raleigh Raw, has begun selling batches of its juice in downtown locations including The Morning Times, Cafe Helios and Indigo Hot Yoga Studio and plans an official launch soon. All of the companies focus on using local, organic products in their juices.

Amir Sadeghi, the owner of Cold off the Press, said the response from customers has been positive since the shop opened in July.

“It’s been good in the sense that a lot of people have come back,” he said.

Humdinger Juice, run by brother-sister team Colin Fickes and Mary Holt Fickes, has been delivering juices since early this year, and they also have a pick-up location.

Colin Fickes said he’s pleased to see more healthy options arriving in the area.

“We’re not reinventing the wheel – there always have been juice companies – we’re just bringing the wheel to Raleigh,” he said.