Southwest Wake News

Apex officials continue to explore logo options

Apex Town Council members are still not satisfied with the choices presented to them for a new town logo and are exploring other options.

Officials had hoped to generate community involvement, as well as cost savings, when they announced last year that they would hold a public contest to select a new town logo.

The winner was promised $500 – a small amount compared to the thousands of dollars other towns often spend hiring consulting firms to design logos or conduct other rebranding efforts.

But the 100-plus options Apex received left town leaders less than enthused. Many of the suggested logos were drawn by hand. Others contained curious takes on town, like mountain ranges and sail boats.

But the town council and staff have agreed on five logos they would consider, which they debated at their meeting Tuesday, Feb. 2.

None of the five were deemed perfect, so officials decided to identify what parts of the five finalists they liked or disliked, and use that feedback to try to get some of them redesigned into stronger options.

A special logo-focused meeting will be held soon. A date has note been set.

Doran: 919-460-2604; Twitter: @will_doran

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