The billboard wars continue now that a new one promoting gender equality has been raised in Raleigh.
It started with a billboard between Winston-Salem and Greensboro that sparked controversy and money raising efforts for billboards to counter it.
“Real men provide. Real women appreciate it.” the original billboard on Interstate 40 Business West read. Critics called it sexist, misogynistic and anti-gender equality.
A new billboard replaced it that read: “Much Ado About Nothing. A social experiment that brought forth those so immersed in their own insecurity that in the mirror they could only see an angry victim of their incorrect interpretation of a silly billboard – Bless their hearts.”
And now a GoFundMe campaign set up earlier this month to put up counter billboards in the Triangle has paid off with the first one that reads: “Gender equality benefits everyone.”
The GoFundMe had raised more than $7,000 toward its $10,000 goal as of Wednesday afternoon.
For more information on the counter campaign, go to www.gofundme.com/help-send-message.
Another controversial billboard has popped between Greensboro and Winston-Salem, according to The News & Record and a Maryland man has taken credit for it.
The new billboard reads: “Real men don’t use coupons.”
In smaller print below that message, the billboard reads: “Our coupons have pictures of dead presidents and statesmen and are good anything anyplace.” It also lists a website, hoohabook.com, that identifies Mitch Car, an auto mechanic from Kensington, Md., as the person responsible.
Carr told the News & Record he was inspired to put up a new message after driving past the prior two messages, adding that he thinks “real men” are a “dying breed in this country” and that the billboard is intended to start a conversation about what it means to be “a real man.”
Clarification: Prior versions of this article misstated the interstate where Exit 299 is located.
Abbie Bennett: 919-836-5768; @AbbieRBennett