Make room for two WakeEd's in Wake County, but please don't confuse the two.
The Wake Education Partnership announced Monday that it's rebranding itself as "WakeEd." As loyal readers of this blog know, we're also called "WakeEd."
The rebrand is the latest effort by the WakeEd Partnership, which is backed by the business community to boost the Wake County school system, to try to boost its visibility. Throughout its 32-year history, most Wake County residents have said in surveys that they've never heard of the non-profit organization.
"WakeEd worked with the consulting firm Armstrong McGuire to rebrand the organization, creating a new strategic focus and a mission to engage, inform and mobilize the business community and community-at-large in collaboration with WCPSS to provide every student with excellent educational opportunities, highly effective teachers and strong leaders," the Partnership said in a press release. "WakeEd hopes to involve the entire community of Wake County in improving WCPSS schools."
The way most people have heard of the Partnership is through its work with the school system on the annual Pieces of Gold student performance. The partnership also funds leadership training and teacher grants and helps rally community support for school construction bond issues.