Under the Dome

Religious group launches pro-HB2 TV ad drive

A conservative religious organization is buying a six-figure TV ad campaign in support of House Bill 2.

The Institute for Faith & Family is using the ad campaign to counter recent efforts aimed at repealing HB2. The law overrode Charlotte’s expanded anti-discrimination ordinance and prohibited cities and counties from enacting broader protections than state law, which excludes sexual orientation and gender identity.

Charlotte’s ordinance would have allowed transgender people to use the public restroom of their gender identity. Opponents say that would make it unsafe for women and children. HB2 has resulted in substantial economic losses to the state as companies and events protested the law.

The ad is a 30-second spot that will cost the organization $215,000 and will run on broadcast and digital outlets in the Triangle and Fayetteville markets.

It features a narration about privacy concerns by Chloe Jefferson, a student from Greenville Christian Academy who addressed state lawmakers in March with a similar message when they passed HB2 in a special session.

Tami Fitzgerald, executive director of the Institute for Faith and Family, released a statement with the ad announcement.

“The bullying and extortion leveled against the State of North Carolina by out-of-state businesses who are under investigation for wrongdoing like Deutsche Bank and Wells Fargo and by hypocritical sports organizations that separate sports teams according to biological sex like the NBA, the NCAA, the ACC over a common-sense law that simply keeps men out of women’s bathrooms, showers and locker rooms has intentionally distorted the truth, and the Institute felt it was time to set the record straight about HB2,” she said.

The IFF is a sister organization of the N.C. Values Coalition, which Fitzgerald also leads. They are separate nonprofit groups.

Craig Jarvis: 919-829-4576, @CraigJ_NandO

Colin Campbell: 919-829-4698, @RaleighReporter