Under the Dome

AFP ‘micro-targeting’ digital ad slams Cooper

Americans for Prosperity on Wednesday began airing an ad against Attorney General Roy Cooper that is part of an online-only “micro-targeting” campaign.

The ad — only a $15,000 buy — is part of a larger, six-figure ad campaign hitting Cooper over the Obama administration’s energy plan, which AFP says will raise electricity rates.

The spot follows another AFP ad against U.S. Senate candidate Deborah Ross launched earlier this week, which amounts of a quarter-million-dollar digital ad buy. AFP has become one of the big financial players in this year’s elections in North Carolina.

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