The new “Nothing Compares” state logo designed by Gov. Pat McCrory’s administration is now available as a specialty license plate, the Department of Commerce announced Wednesday.
The blue and green logo, which features the letters “NC” and a pine tree, has drawn criticism from designers around the state and the country. In recent months, it has replaced previous logos for cabinet-level agencies.
According to the Department of Commerce, the new look has plenty of fans who want to sport the logo themselves.
“As North Carolina’s new brand has taken shape, citizens have made their passion known, with requests for brand merchandise to display this new expression of being connected to a place rich in ideas and opportunities,” a department news release said. “Whether drivers travel the roads of North Carolina or the highways of America, the pride taken in their home state’s rich past and vibrant future will follow.”
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The license plate design won’t replace the standard “First In Flight” and “First In Freedom” plates, but will be available along with other specialty plates for a fee.
Drivers interested in the plate can fill out an online application or send a $15 check to NC Commerce Public Affairs, 4301 Mail Service Center, Raleigh, NC 27699-4301, Attn: NC Brand.
Some on social media said they’d prefer to keep the longstanding license plate design:
North Carolina’s branding campaign followed more than a year of planning. The Kenan-Flagler Business School at UNC-Chapel Hill provided input, and the Department of Commerce headed up the project with assistance from the Charlotte advertising agency Luquire George Andrews. The state legislature budgeted a total of $1.5 million for the effort.