Facebook is hosting a voter registration drive of sorts in North Carolina.
The social media giant plans to roll out a new feature on Friday to its users in the state who will be 18 or older on election day.
North Carolinians will see a reminder at the top of their news feed asking if they’re registered to vote. A link on the reminder will take users to vote.usa.gov, a federal government site with state-by-state voter registration resources.
The feature also lets users share with their Facebook friends that they’ve registered.
“By providing a platform for civic engagement, Facebook makes it easier for people to participate and have a real impact on the political process,” Katie Harbath, the company’s director of government and politics, said in a news release Thursday. “When more people are engaged, they hear a wider range of views, leading to an open and healthy debate about the important public policy issues that affect all of us.”
The deadline to register to vote in the March 15 primary is Feb. 19.