Under the Dome

Custom toilet paper intended to make it easier to ‘Flush HB2’

David McClay of ad agency McKinney shows off a mummy-style application of the company’s toilet paper with the text of HB2 on it, during a protest against the law Monday morning at the Capitol.
David McClay of ad agency McKinney shows off a mummy-style application of the company’s toilet paper with the text of HB2 on it, during a protest against the law Monday morning at the Capitol. wdoran@newsobserver.com

It’s a political axiom never to let a good crisis go to waste. Less often, however, does one hear of politics being turned into waste.

But that’s what Durham ad agency McKinney is doing with North Carolina’s controversial LGBT law. It printed the law – commonly known as HB2 and formally called the Public Facilities Privacy and Security Act – onto rolls of toilet paper and gave away dozens.

“We are asking local businesses to be creative with their rolls,” said Janet Northen, the agency’s communications director, in a letter to the rolls’ recipients. She gave a few suggestions including using it as napkins, bookmarks or streamers, TP-ing their businesses or simply using it to wipe.

All suggestions end in the paper being flushed at the end of the day. The ad agency is also behind a video and related hashtag on social media, #FlushHB2.

On Monday, several agency employees attended anti-HB2 protests displaying their product. David McClay wrapped himself in a roll or two as a colleague handed out rolls.

Northen said McKinney opposes the law and thinks the whole thing should be flushed.

“To make that safer for city plumbing, we’ve printed the entire bill on rolls of toilet paper,” her letter adds.

Northen said the business made about 80 rolls and have handed them out to protestors, the Durham Chamber of Commerce, Chapel Hill’s Top of the Hill Restaurant, Brewery and Distillery and other businesses.

Doran: 919-836-2858; Twitter: @will_doran

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