Ben & Jerry’s co-founders will appear at N.C. Central University on Tuesday as part of a campaign to expand voting rights and get money out of politics.
Ben Cohen and Jerry Greenfield will appear with the Rev. William Barber, state NAACP president. Ben & Jerry’s will introduce a new ice cream flavor to support the campaign. The company chose North Carolina for the announcement because of the state’s new limits on voting.
Known for its progressive stands on social issues, the company has recently been actively opposing states’ voter ID laws.
A post on the company’s Facebook page when a federal judge upheld the state’s election law said, “Like watching a car crash in slow motion, North Carolina’s horrific string of bad decisions has our jaws hanging open. #FailureFriday.”