Gadget tweets when baby diaper gets wet

Is this a sign of distracted parenting? Huggies TweetPee app connects with a sensor that attaches to a baby's diaper. When the blue bird-themed gadget detects a damp diaper it sends a tweet to alert the parents. The TweetPee gadget and app are being tested only in Brazil as a concept, and are not yet available for purchase. The app also tracks diaper use and Huggies of course wants parents to buy more of their diapers.