Citrix, the innovative software company, gave a big boost to Raleigh’s dormant Warehouse District in 2014 when it set up business in a beautifully renovated former Dillon Supply warehouse. Now, the company has announced another 400 jobs will come to Raleigh, and it likely will expand near its current location.
The news gets better: average salaries will be around $73,000, substantially higher than the Wake County average of $52,315. The benefit to Raleigh businesses is obvious, and real estate developers who’ve put up what seems like many thousands of apartments must be happy indeed.
The company and the city are a good fit. Raleigh has become a diverse, urban place with lots of close-in housing of varying sizes and styles. No one could have foreseen the city’s transformation from a core with suburbs to a city with a vibrant center where more and more people, retirees and millenials alike, want to live. The Citrix worker fits the profile of the city dweller willing to pay more for a walkable neighborhood where dining and entertainment venues can be found around the corner.
Citrix will benefit too, of course, getting millions of dollars in incentives for creating new jobs. That’s fine. It’s ultimately a cost-effective way of getting businesses and their people to move downtown and move the tax base up.