In your April 12 news article “Visitors bureau: HB2 hits region’s economy,” two of “the most powerful” state legislators, Reps. Nelson Dollar and Paul Stam, are cited as saying that if some customers back out of doing business in North Carolina that the state simply finds other customers.
Speaking from the perspective of having built a business in this state and having participated in the growth of a publicly held state business as a corporate officer, I think such flippant and irresponsible remarks demonstrate a blatant ignorance of business development and violate two fundamental rules.
First, central to business development is customer retention; one is looking to grow client base and get return business from existing customers. Let there be no doubt that North Carolina is a business looking to attract and keep customers. It is far more expensive to find new customers than market to existing ones.
Second, if a customer goes elsewhere based on a bad experience, one may never see that customer again. And word from just one dissatisfied customer travels fast and far as our governor and legislators have witnessed.
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So much for the N.C. Republican Party touting itself as being the business-friendly party.