If you follow a college coach on Twitter, you’ve probably noticed a whole swarm of retweets on their timeline this week.
That’s because the NCAA changed its rules to allow college coaches to retweet or like tweets from recruits. Previously, coaches were allowed to communicate privately with recruits on Twitter, and other social media sites, but not publicly endorse them.
Hence, the creation of codes for each school like, “the Red Light is on,” is used by N.C. State to indicate when a recruit has committed. Now, the code isn’t necessary (not that it will go away entirely).
So N.C. State coach Dave Doeren has been busy since Monday with not only the start of actual football practice but also on Twitter. In some cases, it was relatively easy for Doeren, who goes by @StateCoachD on Twitter, to find recruits. Max Fisher, a receiver from Washington, posted his tweet on Tuesday at 1:25 p.m.
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But Doeren also fished back through his timeline to find older commitments like Chris Ingram’s commitment from July 25, 2015 or Grant Gibson’s from March 1.
“My phone went crazy yesterday because of all that,” Doeren said of the social media rule changes.
And while Doeren’s staff has been hyperactive on Twitter and social media during his tenure, notably coming up with the “NC STATE NEEDS=BALLERS/YOU=BALLER” meme, Doeren is squarely in the old school when it comes to social media.
“I think somebody should take Twitter and put it in the trash can and close the lid,” Doeren said.
Given the dry delivery, it was difficult to tell if Doeren was being serious or just kidding.
“It is what it is,” Doeren said. “If we get a kid because we retweeted him, so be it. Great.”
For the record, the wording of the NCAA’s new “click-don’t-comment” rule (Proposal 2015-48):
“An athletics department staff member may take actions (e.g., ‘like,’ ‘favorite,’ republish, ‘tag,’ etc.) on social media platforms that indicate approval of content on social media platforms that was generated by users of the platforms other than institutional staff members or representatives of an institution's athletics interests.”
Giglio: 919-829-8938, @jwgiglio