Market Data


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The News & Observer has a long history in the market establishing itself as both a local and regional newspaper with delivery throughout central and eastern North Carolina. More than 80% of N&O subscribers live in the four-county greater Triangle area, and approximately 20% reside in 40+ other counties.


  • The N&O is the 56th largest newspaper in the nation.
  • 81% of our Monday-Friday circulation is home delivered; 84% of Saturday circulation is home delivered and 76% of Sunday circulation is home delivered.
Total circulation:
  • 179,214: Avg. Sunday circulation
  • 123,258: Avg. Monday-Friday circulation
  • 127,085: Avg. Saturday circulation
Source: ABC Audit, 52 weeks ended 12/25/11

Note: Preprint quantities differ from circulation averages. Please contact your Account Executive or Jennifer Trainer at (919) 836-5656 for preprint quantities and deadlines.

Circulation information:

Common demographic requests for ZIP codes in

Durham, Johnston, Orange and Wake counties: