Market Data


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Reach a growing, smart and affluent market with The News & Observer and its community newspapers.

Mass reach.

  • 372,200: Avg. daily N&O readership
  • 545,200: Avg. Sunday N&O readership
  • 749,600: Weekly print readership
  • 825,000: Weekly print + online readership
  • In its home county of Wake, The N&O reaches 59% of adults within a week;

    49% over 5 weekdays; and 62% over 4 Sundays.

Affluent, smart readers..

  • Average household income: $87,337 ($11,000 higher than the market)
  • Attended college: 78%
  • Own their home: 78%

More readers than ever.

In the Raleigh-Durham DMA, more adults than ever read The News & Observer in print or online.


Source: Scarborough Research, October 2010-September 2011

in Raleigh-Durham DMA