Location announced for immersive Van Gogh exhibit in Raleigh. Here’s what we know.
The secret location for this spring’s pop-up Van Gogh exhibit in Raleigh has been revealed.
The Van Gogh: The Immersive Experience will be held in a vacant retail space at 6240 Glenwood Ave., in the Pleasant Valley Promenade shopping center.
Projectors will stream moving images of the mesmerizing work of the Dutch painter across as many surfaces as possible within the 30,000-square-foot space that used to house a Fitness Connection gym.
An official opening date still hasn’t been announced. Fever, the live entertainment tech company organizing and producing the immersive exhibit, postponed the opening this week because of pandemic-related production delays.
But the opening will be no later than April 21, Fever spokesman Oliver Davies told The N&O. The company hopes to open the exhibit sooner than that date.
The location for the Van Gogh exhibit in Raleigh had been billed as a “surprise” since tickets went on a sale as a way to create hype around the popular pop-up exhibit.
But numerous ticket-holders began to complain that the location was not announced so close to an intended opening in late March.
A public relations contact for Fever provided The N&O with the update that was sent to ticket-holders.
“Despite our best efforts to keep in time with the scheduled opening, we unfortunately have to postpone this due to unexpected production delays,” according to an update by Fever.
Refunds and exchanges
Due to the delay, ticket-holders will receive exchange vouchers good for two months allowing them to reschedule, which can only be done through the Fever smartphone app.
Users will not be charged for rescheduling if they select a new ticket of equal value, a spokeswoman said.
Ticket-holders who want a refund can use the Fever app to talk to a customer service team 24 hours a day to assist with requests, Davies said.
The use of a vacant big-box real estate in Raleigh for this event isn’t new. In Washington, D.C., the pop-up immersive Van Gogh exhibit was in the Rhode Island Shopping Center; in an industrial warehouse in Seattle; in the historic Olympia Theater in Miami; and in a former fertilizer plant and munitions factory in Atlanta, which reopened for the first time in 25 years for the exhibition, according to Curbed.
The Raleigh exhibit includes a virtual reality experience called “A Day in the Life of the Artist in Arles,” that provides a visual journey into some of Van Gogh’s most known works, such as “Vincent’s Bedroom in Arles,” “Starry Night,” “Wheatfield With Crows,” and “Starry Night Over The Rhone River.”
