Keanu Reeves, Gard Hollinger sponsor motorcycle racer in 'Hooligans'

June 17 (UPI) -- Samsung TV Plus released the trailer for Hooligans: The ARCH Racing Project on Wednesday. The TV series featuring Keanu Reeves and Gard Hollinger premieres July 12 at 9 p.m. EDT.

Reeves and Hollinger founded ARCH Motorcycle. The series shows them sponsor a racer in the MotoAmerica Super Hooligan National Championship.

The trailer shows the ARCH team building and adjusting the motorcycle Corey Alexander will race.

"There are a lot of issues," Reeves says in the trailer. "I just feel so bad that we're letting Corey down."

Reeves also quotes Hamlet, which he's performed on stage, with Hollinger. Hollinger responds, "To be or not to be racing?"

Hooligans: The ARCH Racing Project will be six episodes airing through Sunday, Aug. 16.

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This story was originally published June 17, 2026 at 12:24 PM.