Sicily's Getting Busy, Go to Noto For Authentic Sicilian Experiences
It was once hop, skip and jump from mainland Italy, but nowadays the island of Sicily is getting attention as its own worthwhile destination, part of a new crop of explorable areas gaining appreciation from travelers who have already explored Europe's major cities.
"Sicily is growing in popularity in the last several years," From Rita Pili, general manager of Il San Corrado Di Noto told Newsweek. She recommends stepping outside of Palermo and Catania in favor of must-see smaller cities.
“For travelers who have been to popular destinations, Noto is a great choice for a slower pace and authentic experience. It's off the coastline, where you have views of rolling countryside and historic olive groves but still easy access to the beaches and private beach clubs, including Il San Corrado Di Noto’s own private beach club," she said.
Noto, on the southeastern side of the island, boasts some of the best examples of baroque architecture in Italy. Visitors should plan on time at the city's sizeable Noto Cathedral. Seeing it during the day and night are eye-pleasing highlights that shouldn't be missed.
Venture across the street from the cathedral and head to the upper level of Palazzo Ducezio for a panoramic view of the city for a small charge. The ground floor features the Sala degli Specchi (Salon of Mirrors), a stunningly ornate visual experience on par with some of the rooms in Versailles.
Get a sense of Noto's high life with a visit to Palazzo Nicolaci di Villadorata or head to one of the town's many Baroque churches-or both!
Palazzo Castelluccio was abandoned in the 1980s and has recently been brought back to life in spectacular fashion. A two-tier tour pricing is a bit more expensive than other tours in Noto, which are only a few Euros.
Each third Sunday in May, Noto's downtown transforms for the annual Infiorata di Noto, a flower festival that welcomes spring in spectacular fashion.
"What makes Noto so special is its sense of authenticity. Visitors can explore family-run almond and olive farms, sample freshly made granita and pastries, or take part in seasonal experiences like the Infiorata flower festival, all without the congestion you often find in more high-profile destinations," Pili explained.
Visitors to Noto shouldn't leave the area without experiencing what is beyind the city's borders, the manager said. "The surrounding region is just as compelling as the town itself. Within a short drive, travelers can reach the beaches of the Vendicari Nature Reserve, where turquoise waters offer a more tranquil alternative to Sicily's busier seaside spots, or visit local wineries for intimate tastings. For travelers looking to avoid big city energy, Noto delivers a deeply rooted sense of place. It offers a more personal, unhurried way to experience Sicily."
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This story was originally published April 18, 2026 at 2:03 PM.