DirecTV Quietly Adds New Channel for Customers
Earlier this week DirecTV revealed a new offering to its customers without so much as an announcement. The pay TV service folded in a new channel to the streaming lineup, but only for some subscribers.
The Cowboy Channel, also known as "The Official Network of Pro Rodeo," is the premier 24-hour television network dedicated entirely to Western sports and the Western lifestyle.
Now it's coming to DirecTV's MySports Extra.
DirecTV Announces New Channel for MySports Extra
"Fans of rodeo, reining, roping and the Western way of life are about to get even more reasons to saddle up with DirecTV," the company said in a statement.
"Starting May 18, DirecTV will add Teton Ridge's The Cowboy Channel to the MySports Extr mini-pack, bringing customers closer to the action just days before one of the biggest events in rodeo: The American Rodeo at Globe Life Field in Arlington, Texas."
Here's more of the programming you'll find on the channel:
Live Rodeo Coverage
- RodeoAustin
- San Antonio Stock Show & Rodeo
- RodeoHouston
- Calgary Stampede
ProRodeo Tonight
- A nightly highlights and analysis show often described as the rodeo world's version of "SportsCenter," featuring event recaps, rankings and athlete coverage.
Western Sports Round-Up
- A weekday news and interview program simulcast on SiriusXM Rural Radio Channel 147, covering the latest across the rodeo landscape.
Lifestyle and Original Series
- Programming dedicated to equine training, Western culture, ranch life and documentary storytelling centered around rodeo athletes and Western heritage.
What Is MySports Extra?
According to DirecTV, the MySports Genre Pack is the company's sports-focused package designed for fans who want access to live games, analysis, highlights and league coverage across a broad range of sports.
For those looking to expand that lineup even further, MySports Extra is available exclusively as an add-on to the MySports Genre Pack.
Priced at $12.99 per month, the mini-pack includes additional specialty sports and fan-favorite channels such as:
- NFL RedZone
- MLB Strike Zone
- Willow TV
Now the Cowboys Channel joins the list.
Related: I Spent the Day at the PGA Championship: Here's What to Avoid
This story was originally published by Men's Journal on May 19, 2026, where it first appeared in the Entertainment section. Add Men's Journal as a Preferred Source by clicking here.
2026 The Arena Group Holdings, Inc. All rights reserved.
This story was originally published May 19, 2026 at 4:12 PM.