Aldi's Version of the Beloved Bogg Bag Is Coming Back, and It's Only $25
As a youth, beach days were so spontaneous and fun. I lived for them. My husband and I spent a few years in Brooklyn, and Rockaway Beach was only a 30-minute drive from us. Once we got a car, whenever the mood struck, we'd take off for quick day trips each packing only a beach towel, sunscreen, and a bottle of water.
Now that I am older and a mom, I cannot imagine a beach or pool day with so little in tow. These fun summertime adventures make the season a true dream, but having good gear is essential. I've had my eye on the famous Bogg Bags for years now, since they are so spacious and waterproof. Plus, they have a ton of fun accessories to make it more organized. But by the time I was done building my ideal bag, the price tag hovered around $225, and I am just not prepared to spend that on something that is only used a few months out of the year here.
That's why finds like Aldi's version come in so clutch, and I just about squealed when I realized they were on their way back to the "aisle of shame."
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LIVE IN STYLE Haul It All Tote, $24.99 at Aldi
The LIVE IN STYLE Haul It All Tote is almost a dead-ringer for the Bogg Bag, but comes at a fraction of the price. Currently available in four fun colors (off-white, yellow stripe, blue palm tree, and pink), these bags will be back on shelves starting June 3.
The coolest thing, though, is that Aldi also has matching accessories, much like the name-brand version. Shoppers can also score a LIVE IN STYLE Haul It All Accessories Pouch Set that comes with two pouches- perfect for tissues, sunscreen, delicates, and more for just $4.99. They also have a matching LIVE IN STYLE Haul It All Accessories Phone Holder (which helps it not get lost in the giant bag) that's also just $4.99.
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You could treat yourself to an entire bag "system" for just $35 in total. It also would make a fabulous end-of-year gift to a beloved teach or coach as seasons come to a close.
Another bonus? Sand won't wreak havoc on your bag and if the sunscreen spills it'll be easy to clean up. Thats $35 well spent! Just be sure to check out your local Aldi ASAP as we have a feeling they are going to fly off shelves.
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This story was originally published May 27, 2026 at 3:30 PM.