Guy Fieri Announces Exciting New Offer for Pet Owners

Guy Fieri has made a living catering to the tastebuds of people, but now the "Mayor of Flavortown" has a new initiative for all the dogs out there.

On Tuesday morning, Fieri and BARK announced a new collaboration of toys and treats for dogs of all shapes and sizes. The BARK x Guy Fieri collection was officially launched at a mock "Flavortown for Dogs" restaurant in Manhattan and is now available for BARK subscribers.

"Flavortown wouldn't be the same without man's best friend so after years of bringin' the fun and flavor to the people, I'm finally bringin' it to the dogs," said Guy Fieri. "My dogs, Cash and Smokey went to town on these toys and I know your pups will too!"

What to know about the BARK x Guy Fieri collection

The new collaboration includes a number of items for dogs to eat or entertain themselves with.

They include:

• Fetch Fieri: A likeness of Fieri himself "reimagined as a soft and squeaky dog toy with whip-n-flip limbs your pup can toss, tug, and thrash."
• Guy's K9 Camaro: A hide-a-treat road trip toy that allows owners to pack a snack for their pups.
• Barkin' Cheeseburger: A tuggable, T-shirt rope toy resembling a classic cheeseburger
• Trash Can Dogchos: Another hide-a-treat toy inspired by Fieri's trademark Trash Can Nachos
• Flame Broiled Button-Down: A dog-friendly wearable so your pup can do his or her best Guy Fieri impression.

All products were tested by Fieri's beloved pair of pooches: Cash, a French bulldog, and Smokey, a Chihuahua.

"When we started talking to Guy, it became clear that his love of dogs was just as outsized as everything else about him," said Dave Stangle, BARK's Vice President of Brand Marketing, in a press release shared with Men's Journal. "Guy didn't just lend his name to this - he showed up, had strong points of view, and was every bit as enthusiastic about dogs as he is everything else in his life."

Who can purchase the BARK x Guy Fieri collection?

The BARK x Guy Fieri collab is now available for BarkBox subscribers (starting at $27/month) and Super Chewer subscribers (starting at $29/month).

You can access the BARK website here.

This story was originally published by Men's Journal on Jun 16, 2026, where it first appeared in the News section. Add Men's Journal as a Preferred Source by clicking here.

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This story was originally published June 16, 2026 at 7:57 AM.