Crumbl Introduces a New First-Ever ‘Chocolate Experience' for a Limited Time

As Crumbl works to evolve its menu beyond just cookies, they're introducing a new "chocolate experience."

Crumbl's fudgy Brownie Dippers will be available in stores only from April 20-25 as part of their weekly rotating menu. Each order of Brownie Dippers will include a cup of bite-sized dippable brownie pieces, served alongside a smooth fudge frosting and chocolate sprinkles. Extra frosting cups are also available upon request.

As part of their April 6-11 menu, Crumbl introduced a new take on the sandwich cookie with their Dubai-style dessert. The cookie featured two thin, crispy, chewy chocolate cookies sandwiched with a layer of pistachio and Kataifi filling. Their newest Brownie Dippers are another way the dessert chain is putting its creativity on full display.

Their desserts aren't the only way Crumbl is showing its innovation. In partnership with Interior Concept Design House, Crumbl recently moved into its new headquarters.

"I think sometimes people see Crumbl as this big corporation, but the truth is every single store is locally owned and operated," Sawyer Hemsley, Crumbl's co-founder, shared on Instagram, along with photos of their new location. "These owners are part of their communities. They care deeply... They're the ones showing up early, staying late, and pouring everything they have into their stores."

Hemsley continued, saying that when you support Crumbl, "you're supporting real people, real families, real communities."

Hemsley said that while they're still putting the final touches on their new headquarters, he was able to give his mom and sister a tour of the new location.

"Crumbl started with my small family and my cousin's family," Hemsley said. "That was it.. We never imagined it would grow into what it is today!"

Before the Brownie Dippers arrive on April 20, stop by a local Crumbl store to try their first weekend of "Cookiechella," which includes their brand new Confetti Cake Batter Cheesecake.

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This story was originally published April 14, 2026 at 9:47 AM.