Cree launches 100-watt LED bulb, cuts prices

Cree is launching a new LED bulb that is the equivalent of a 100-watt bulb and is cutting the prices of other LED bulbs in its lineup by as much as 23 percent.

The new 100-watt equivalent – it actually consumes just 18 watts but produces as much light as a 100-watt incandescent bulb and is expected to last 25 times longer – was expected to be available on Home Depot shelves nationwide beginning Wednesday.

The bulbs, which are sold exclusively by the home-improvement chain, are priced at $19.97. Durham-based Cree says that’s the lowest price of any 100-watt LED replacement bulb.

Under the new price cuts, Cree’s 60-watt “soft white” equivalent now costs $9.97, down from $12.97. The 75-watt soft white was reduced from $19.97 to $15.97.

Not all prices were cut, however. The company’s lowest-priced 40-watt bulbs still sell for $9.97.

In March 2013, Cree launched its first 40-watt and 65-watt equivalent LED bulbs at Home Depot at what were breakthrough prices for that time. The company said that since then, Cree bulbs have emerged as the No. 1 LED bulbs in the marketplace.

The new 100-watt equivalents close the last major gap in Cree’s LED bulb lineup.

All of Cree’s LED bulbs are produced at the company’s manufacturing plant in Durham. The company doesn’t break out revenue for its LED bulbs but reported that consumer sales doubled in the quarter that ended Dec. 29.

Staff writer David Ranii