Raleigh’s MaxPoint partners with software company

Newly public MaxPoint Interactive has partnered with a company that provides software to retailers in order to boost its ability to help brands improve sales in brick-and-mortar stores.

Raleigh-based MaxPoint announced its partnership with privately held Atlanta-based Software Paradigms International Group on Tuesday.

MaxPoint touted the partnership as a way for brands to incorporate sales and inventory data from 90 retailers with more than 160,000 stores from Software Paradigms into marketing campaigns guided by Maxpoint's software. MaxPoint's software uses the power of big data to help companies target consumers online who live in neighborhoods with appealing demographics.

"By integrating SPI's extensive retailer and retail supplier data into digital advertising we help clients maximize the impact of their programs and, ultimately, boost sales," Tom Dolan, MaxPoint's senior vice president of enterprise and shopper marketing solutions, said in a prepared statement. "This partnership gives brands and retailers the ability to leverage actionable store-level intelligence to create just-in-time demand …"

MaxPoint went public at $11.50 earlier this month. Its shares closed Monday at $10, up 15 cents.

This story was originally published March 17, 2015 at 9:21 AM with the headline "Raleigh’s MaxPoint partners with software company."