Porsche's Best-Selling Macan Is Finally Being Phased Out

The Sales Leader

You don't need a rocket scientist to figure out the best-selling model in Porsche's lineup. For over a decade, the Macan has been Stuttgart's moneymaker, and has sat at the top of the company's sales charts since 2015. It has consistently sold over 80,000 units, taking up a good chunk of the company's total sales. Without it, Porsche probably wouldn't even sell 200,000 cars per year.

Despite the arrival of the Macan EV, the first-generation model is still serving the brand, even 12 years after production began. In 2025, the millionth unit rolled out, and the nameplate achieved that far quicker than the Cayenne and 911. But now, the time has come for original Macan, as Porsche has a date for its retirement.

So Long, First-Gen Macan

According to a report from Automotive News, the final first-generation Macan will roll off the assembly line in the summer of 2026. That said, Porsche isn't winding down production; in fact, it will do the opposite. Sales are still strong for the gas-fed Macan, and the Porsche CFO Jochen Breckner has said "we produce as much as we can" in the final month.

Breckner didn't specify an exact number of first-gen Macans to be built before production ends. However, the executive said that there might be challenges in making as many as possible. "Of course, our capacity is one factor there, but that's not limited. Supplier parts are the other issue," said Breckner.

Filling the Gap

Last year, Porsche sold 84,328 Macans, but that's not the entire story. According to the company's own figures, over half of those were the EV model with 45,367 units. It's a good sign for the electric Macan, but the company risks losing a chunk of those once the supply of first-generation models dries up.

The question now is whether Porsche can build enough of the gas-powered Macans to minimize that potential sales loss. Of course, there will be a second-generation ICE/hybrid Macan, but that's not due until 2028. It will be based on the current Audi Q5 and utilize Ingolstadt's Premium Platform Combustion (PPC) architecture. There's expected to be more parts commonality between the two models in a bid to cut down costs and speed up development.

Breckner did say it's the U.S. market that has the highest demand for fuel-fed Macans, so a good chunk will be headed stateside. He also added that sales of the first-gen Macan might spill over into 2027, which actually might be good news for those who can't wait for the 2028 model.

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This story was originally published May 1, 2026 at 10:15 AM.