Business

Complaints against Wake wedding photographer reach $1M, NC AG Jeff Jackson says

A wedding photography company accused of defrauding over 200 customersmust deliver all raw and edited photos and videos to customers by June 11, a Wake County judge has ruled.

After numerous complaints, the state sued the owners of Holly Christina Photography, Holly Christina Scott Ayscue and Christopher Owen Ayscue, in February, The News & Observer previously reported.

Attorney General Jeff Jackson said Wednesday the losses detailed in the complaints total around $1 million.

At a press conference Wednesday, Jackson also announced the judge’s preliminary injunction, which freezes the company’s assets and bars it from doing business until the state’s lawsuit against the company is over.

“As a wedding photography company, you really have to screw up to get sued by your state’s attorney general,” Jackson said. “But here we are.”

Attorney General Jeff Jackson gives an update on his lawsuit against Holly Christina Photography during a press conference Wednesday, May 13, 2026, at the North Carolina Department of Justice in Raleigh. More than 200 people have filed complaints with the department. The lawsuit alleges the photography company misled and defrauded customers by failing to provide the promised photography and videography services.
Attorney General Jeff Jackson gives an update on his lawsuit against Holly Christina Photography during a press conference Wednesday, May 13, 2026, at the North Carolina Department of Justice in Raleigh. More than 200 people have filed complaints with the department. The lawsuit alleges the photography company misled and defrauded customers by failing to provide the promised photography and videography services. Travis Long tlong@newsobserver.com

Customers paid an average of $4,600 to Holly Christina Photography, according to the state’s complaint in February. The state accused the company of booking multiple weddings on the same day — up to five on some days — deceptive advertisements and suspending operations on Jan. 25 despite failing to send promised photos and knowing the business was not sustainable.

The state’s lawsuit followed a January investigation from ABC11, The N&O’s newsgathering partner. Over 50 brides told the station they couldn’t reach the Ayscues for their photos after paying thousands of doillars in deposits. Several customers have also sued Holly Christina Photography.

This is a developing story and will be updated.

This story was originally published May 13, 2026 at 2:21 PM.

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Twumasi Duah-Mensah
The News & Observer
Twumasi Duah-Mensah is a Breaking News Reporter for The News & Observer. He began at The N&O as a summer intern on the metro desk. Triangle born and Tar Heel bred, Twumasi has bylines for WUNC, NC Health News and the Center for Innovation and Sustainability in Local Media. Send him tips and good tea places at (919) 283-1187.
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