Raleigh startup EmployUs has officially launched its software-based recruitment platform for Triangle employers after a year-long beta test.
The beta test – conducted with 100 Triangle employers such as Citrix, First Citizens Bank and WakeMed – found that one in five applicants who were referred via EmployUs ended up being hired, said co-founder and CEO Ryan O’Donnell.
“Almost 100 percent of our candidates at least get a call from a recruiter,” he added.
This week the EmployUs job referral app become available to employers and employees alike for free at both the iTunes and Google Play online stores. The service is initially focused on Triangle employers, but EmployUs plans to expand to other markets going forward.
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The EmployUs service is based on the premise that personal referrals are the best source of talent for corporate recruiters. It’s designed to make it easy for companies to extend in-house recruitment programs that pay employees cash bonuses for successful referrals.
Companies that agree to pay bonuses to people who aren’t employees can post job openings with EmployUs at no cost. The bonuses, which in the beta test ranged from $500 to $10,000 per hire, provide incentives for people to download the EmployUs app, peruse the posting and refer their friends.
EmployUs earns a fee from the employer when a referral is hired.
EmployUs’s multiple beta tests ran longer than expected as the company continually refined the process to improve its effectiveness as a recruiting tool, O’Donnell said.
One new wrinkle that resulted, he added, is that job seekers who spy a job listing that they’re interested in for themselves can then reach out to people they know and request a referral.
EmployUs, which has six full-time employees plus four part-timers and contractors, raised nearly $1 million from outside investors last year. The company was co-founded by Jeff Stocks, who previously owned and led the Manpower staffing office in Raleigh.
EmployUs anticipates expanding to markets beyond the Triangle moving forward.