Raleigh’s North Hills will soon have a new 20-story tower. What will be inside.
Raleigh’s North Hills is getting a new 20-story luxury apartment tower.
Kane Realty Corp. officially broke ground this week on The Strand, a mixed-use building at 4006 Market at North Hills Street in Midtown Raleigh, adjacent to Advance Auto Parts tower.
The $200 million project, in partnership with Mitsui Fudosan America, is the latest installment of the firm’s long-term vision to revitalize North Hills’ Main District. It’s also part of a post-pandemic construction boom, flooding the market with new Class A inventory. Just around the corner is Kane’s other glittering 36-story tower, The Eastern, which opened in 2022.
“As Raleigh continues to grow, demand for high-quality housing remains strong, especially in North Hills,” said Rob Reid, managing director of residential at Kane Realty, in a press release.
The firm added it remains confident with its investment, even as the Trump administration’s new tariffs threaten to explode costs for key materials like aluminum and steel.
“The ability to capitalize a project of this caliber and size is a testament to the continued strength and resilience of our region as whole,” Kallie Walker, Kane’s director of development, told The N&O.
The building will feature 362 units, including studio, one-, two-, and three-bedroom layouts, plus top-floor penthouses. Amenities include a pool, activity lawn and fitness center on the sixth floor; and a clubroom with bar, dining area, and outdoor terraces on the 18th floor.
A top-level speakeasy will be exclusive to penthouse residences.
Prices are not yet available, but similar units at The Eastern start at $1,892 for a studio and go up to $10,985 for larger units, according to its website.
First units are expected to begin leasing in the summer of 2027, the firm said.
Some 9,000 square feet of street-level retail will also be available for leasing.
North Hills’ reinvention
The reinvention of Midtown Raleigh, where North Hills Shopping Center once stood, has been more than 20 years in the making.
In 2001, John Kane, one of the region’s most influential developers, bought the two-level regional mall. What started as a renovation evolved into a multibillion-dollar redevelopment covering 100 acres of prime Raleigh real estate.
In 2020, Kane closed and demolished its last relic, the aging JCPenney building, making room for his ultimate vision: a $350 million complex that opened last year with four new buildings around a public plaza.
Retailers and restaurants include a three-level, 50,000-square-foot Restoration Hardware “RH Gallery,” True Food Kitchen, Fink’s Jewelers flagship, Village Tavern, a new location for Ruth’s Chris Steak House, and an expanded Peter Millar.
In 2024, Kane unveiled One North Hills Tower, a 266,000-square-foot Class A office building at 4000 Center at North Hills Street. It includes a second-floor 6,000-square-foot outdoor terrace featuring Limani Grille restaurant and bar.
In addition to North Hills’ Main District, Kane is developing a $1 billion innovation district in Raleigh’s Midtown.
The developer has already delivered a handful of residential projects — including Channel House Apartments in 2023 — and a 17-story office tower named Tower 5 in 2024.
