You might see a dinosaur in downtown Raleigh Friday, but she's a pretty friendly one.
The Downtown Dino, actually a woman in a costume, is more likely to deliver a message of positivity than devour you. She's carrying a matching bright orange sign that says "Do Good, Be Kind, Change the World."
The Downtown Dino is working with Activate Good, a Triangle-based nonprofit that works to inspire people to get involved with community causes. Friday marked the launch of its Signs for Good campaign, an outreach program designed to raise awareness for the program and its mission.
And to offer a friendly message in the middle of the day.
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"We have to get back to basics," said Amber Smith, the executive director of Activate Good. "There's a lot of division in the world, and there's very little people feel they can agree on, but this is a very simple message that people can all get behind no matter what they believe in or where they're headed."
Smith said she hopes people put the signs in their yards or windows and businesses put them up, too. She hopes they may inspire people to do something good in the community.
Sixty people around the Triangle have already volunteered to put up a sign, as well as downtown Raleigh businesses, including Happy & Hale, Deco Raleigh and A Place at the Table restaurant.
The Downtown Dino was spotted mid-morning roaming the City Plaza area on Fayetteville, trying to attract attention to the campaign. So far, it's been successful.
"As soon as we walked out, (the Downtown Dino) was mobbed by, like, three people who wanted a picture," said Smith.
Strolling along Fayetteville Street, a Jimmy John's employee comes running out of the store for a photo op.
The dino was joined by Tucker, a cat known as Oak City Kitty who often is seen walking around downtown.
Smith and the Downtown Dino declined to reveal the name of the woman wearing the costume.
"Shh, it's a secret," Smith said, raising her finger to her lips.
For information on the signs and the campaign, go to signsforgood.com. Those post photos of the signs on social media are asked to use the hashtag #SignsforGood and tag @activategood.