Raleigh Convention Center will soon have a new name after city sells naming rights
For the first time since the Raleigh Convention Center was built, the downtown venue will have a new name.
The center, which has been the site of graduations, fan conventions and more, will now be known as the Atlantic Union Bank Convention Center.
The city sold the naming rights Tuesday.
In exchange, the city will get $525,000. The annual fee would go up 2% every year during an initial 15-year agreement. The contract would have an option to extend for two additional five-year terms.
The convention center is currently undergoing a nearly $400 million expansion, which would add nearly 300,000 square feet of new space, bringing it up to almost 800,000 square feet.
Part of that project involves relocating Red Hat Amphitheater a block south across West Lenoir Street to accommodate the new section of the convention center.
Atlantic Union Bank is headquartered in Richmond, Virginia, and has over 170 branches across North Carolina, Virginia, Maryland and Washington, D.C., according to the company’s 2025 end-of-year report.
That includes Raleigh. The bank plans to open more branches in Raleigh in the future, according to its report.
