Greg Bruhn: A saucy lottery suggestion
Regarding the Sept. 1 news article “Smell like victory? Maybe. Smell like BBQ? Definitely”: The move to incorporate the smoky smell of pork barbecue into $2 scratch-and-sniff lottery tickets has several inherent design flaws.
Consumers like customized choices, and by ignoring the geopolitical barbecue divide in North Carolina and neighboring South Carolina, the N.C. Education lottery has missed the opportunity to increase its sales.
I propose offering western-style scented tickets west of U.S. 220 and eastern-style tickets east of U.S. 220. Counties bordering South Carolina could offer either western or eastern and South Carolina style mustard-scented tickets to entice potential participants from beyond our southern border.
An even better suggestion would be for participants in the lottery to spend their dollars on real barbecue and not the scratch-and-sniff variety.
Greg Bruhn
Raleigh
This story was originally published September 2, 2015 at 4:29 PM with the headline "Greg Bruhn: A saucy lottery suggestion."