Air Jordan 12 OVO Black: The Rare, Luxurious, Drake-Approved Collab That Changed Sneaker Culture - Where to Buy
Back in 2016 OVO colorway was one of the most impactful collabs Jordan Brand had ever done. One of the biggest artists in the world at the time, Drake introduced the Air Jordan 12 OVO in both black and white - and when the Black hit the streets it was an instant blockbuster. The AJ12 silhouette felt like luxury sneaker culture and street credibility combined, going full speed - and the fact that it was almost impossible to get your hands on a pair only made it more legendary.
Why the Air Jordan 12 OVO Black Is One of the Most Exclusive Sneaker Collabs Ever Made
Exclusive shoes have always separated themselves from the rest, and this collab took that to another level. A black and gold colorway combined with a release so limited that retailers couldn't even get their hands on them - that's what puts the Air Jordan 12 OVO Black in a completely different category. The shoe was essentially gifted and sold exclusively at Drake's OVO Fest in Toronto, meaning if you weren't there you weren't getting a pair at retail - period.
How Drake and OVO Changed the Game With the Air Jordan 12 OVO Black
Being around 11 or 12 at the time, the Air Jordan 12 OVO Black was the first rapper collab shoe I can remember - and after that I started seeing Travis Scott, athlete collabs, all of it. I'd say this one started something special. Drake and OVO didn't just put a logo on a shoe - they brought a full luxury aesthetic to the Jordan collab conversation that hadn't been done quite like this before. The black and gold execution on the AJ12 set a standard that every artist collab since has been measured against.
The Air Jordan 12 Retro OVO 'Black' (2016) is pure stealth.
— Raba Kali (@rabakalistyle) March 24, 2026
Tumbled leather + stingray texture
Minimal OVO branding
Blacked-out finish
@GOAT#airjordan12#jordan12#jordans#sneakerhistorypic.twitter.com/f89zDW5WtI
Where to Buy the Air Jordan 12 OVO Black
| Detail | Info |
|---|---|
Name | Air Jordan 12 OVO Black |
Style Code | 873864-032 |
Official Colorway | Black/Metallic Gold-White |
Where to Buy | StockX, GOAT, Flight Club |
Release Date | September 2016 |
Retail Price | Exclusive Release - No General Retail |
Resell Price Range | $1,500–$3,000+ |
This is such an exclusive, niche shoe that it's very hard to get your hands on - but GOAT and StockX are your best bets. It's going to cost you, so if you're a die-hard sneaker fan and willing to spend, this one is for you. With resell sitting between $1,500–$3,000+ depending on size and condition, this is less an impulse buy and more a deliberate investment in one of the rarest Jordan collabs ever made. Shop verified pairs at GOAT and StockX.
The Air Jordan 12 OVO Black didn't just create a legendary sneaker - it opened the door for every rapper, athlete, and creative that came after it. Whether Drake brings it back or not, its place in Jordan history is already cemented.
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This story was originally published April 14, 2026 at 9:00 AM.