Deion Sanders Jr. Not Happy With Financial Narratives About Their Family
Deion Sanders is a very rich and very famous person. The former NFL star turned Colorado football coach earned tens of millions of dollars during his playing career, millions more in endorsements and now he's earning seven to eight figures per year, as the Buffaloes head coach.
But his children are a different story.
Deion Sanders Jr., who works for his dad at the University of Colorado, helping lead the social media department, is sounding off on a popular narrative about his family.
Just because you're a Sanders, it doesn't mean you have money.
Deion Sanders Jr. made it clear that he's struggled financially. And his dad has not been easy on him.
Just because his dad is rich, it doesn't mean that he'll have an easy time in the financial world.
Deion Jr. sounds off on narratives about their family
Deion Sanders is raising his kids to be responsible.
"My dad, my dad is a real live man; he's a legit man. So he raises kids to be men, which is actually rare these days. If you don't have any money? Go. Do something about it. Why are you even telling me? You're a man," Deion Sanders' eldest son, Deion Jr., said yesterday in an interview.
"So it's not, ‘I can't pay rent this month.' Well, go do something about it? He's not the handout guy. It's worse when everyone thinks you have money because your name is Sanders. I got like $11 in my account, and one of my accounts is in the negative."
It's a good mindset to have. His father is appreciative of it, too.
"Junior is the calm [one]. The older one to look out for the younger brothers," Deion Sanders told Robert Griffin III in August 2024. "The MVP is Junior, because he keeps it together. He keeps them together. He's always selfless and gives them unconditional love to try to make sure they shine at all times. The unity that they have and seeing that as a father is unbelievable."
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This story was originally published May 25, 2026 at 10:00 PM.