Duke

Durham drivers will soon see Coach K on two billboards. Here’s where they will be

Duke coach Mike Krzyzewski and assistant coach Jon Scheyer react after defeating Virginia Tech on Wednesday, December 22, 2021 at Cameron Indoor Stadium in Durham, N.C.
Duke coach Mike Krzyzewski and assistant coach Jon Scheyer react after defeating Virginia Tech on Wednesday, December 22, 2021 at Cameron Indoor Stadium in Durham, N.C. rwillett@newsobserver.com

With his long tenure coaching Duke nearing its end, Mike Krzyzewski will appear on two billboards around Durham thanks to ESPN.

On Monday, the billboards showing Krzyzewski coaching the Blue Devils at a sold-out Cameron Indoor Stadium will be unveiled along U.S. 15-501 and Interstate 85.

They include the line: “Where else are four decades defined by one letter?”

The 74-year-old Krzyzewski announced last June this season, his 42nd at Duke, would be his final one coaching the Blue Devils. After Saturday’s noon game with Syracuse, Duke has only five regular-season home games remaining.

Krzyzewski’s final game coaching Duke at Cameron Indoor Stadium is March 5 against rival North Carolina.

The Krzyzewski billboards are part an ESPN advertising campaign to “celebrate sports and the togetherness they bring,” ESPN spokesman John Manzo said via email. They’ll be located on 15-501 near the interchange with Hillsborough Road and along I-85 north of the Guess Road interchange between mile markers 175 and 176.

ESPN will unveil two advertising billboards featuring Duke coach Mike Krzyzewski in Durham on Monday
ESPN will unveil two advertising billboards featuring Duke coach Mike Krzyzewski in Durham on Monday

Krzyzewski joins NASCAR driver Bubba Wallace, American long distance and former UNC-Chapel Hill runner Shalane Flanagan and the NHL’s Seattle Kraken with billboards in their home markets as part of the “No Place Like Sports” campaign. Wallace’s billboards are located in Birmingham, Alabama, while the billboards featuring Flanagan are in Boston, where she grew up, and her adopted hometown of Portland, Oregon.

“There’s No Place Like Sports returns to celebrate and spotlight the incredible action that’s taken place over the last few months with fans in the stands,” Manzo said via email. “We’ve been able to remember why sports are so special and how they bring us together.”

This story was originally published January 20, 2022 at 6:23 PM.

Steve Wiseman
The News & Observer
Steve Wiseman was named Raleigh News & Observer and Durham Herald-Sun sports editor in May 2025. He covered Duke athletics, beginning in 2010, prior to his current assignment. In the Associated Press Sports Editors national contest, he placed in the top 10 in beat writing in 2019, 2021 and 2022, breaking news in 2019, event coverage in 2025 and explanatory writing in 2018. Before coming to Durham in 2010, Steve worked for The State (Columbia, SC), Herald-Journal (Spartanburg, S.C.), The Sun Herald (Biloxi, Miss.), Charlotte Observer and Hickory (NC) Daily Record covering beats including the NFL’s Carolina Panthers and New Orleans Saints, University of South Carolina athletics and the S.C. General Assembly. He’s won numerous state-level press association awards. Steve graduated from Illinois State University in 1989. 
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