ACC Now podcast: Duke basketball GM Rachel Baker supports athletes in evolving landscape
Duke added a new face to its basketball staff last summer by hiring former Nike staffer Rachel Baker as the program’s first general manager.
To help navigate NIL world, Duke basketball hires former Nike marketer as team GM
On the latest ACC Now podcast, News & Observer sportswriter Steve Wiseman chats with Baker on the changing landscape of college athletics, her role in helping Duke players navigate and cultivate NIL opportunities and why she chose to take on this new role with Blue Devils head coach Jon Scheyer.
You can also listen to this episode of the ACC Now podcast, and others, on Apple Podcasts, Spotify, Google Podcasts, Audible, TuneIn and Stitcher.
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Steve Wiseman
The News & Observer