Torry Holt and his younger brother Terrence have been running an annual summer football camp in either their hometown of Gibsonville or their adopted home of Raleigh for 16 years.
The motives for the Holts, both former N.C. State and NFL stars, are mostly altruistic.
"To teach the game the way it was taught to us and the way we think it should be played," Torry Holt said on Thursday.
But there will come a moment during Saturday's camp at N.C. State's practice fields behind Carter-Finley Stadium that is definitely not about the kids or the guest appearances by former NFL stars Willie Parker and Corey Chavous.
It happens every year during a 7-on-7 drill, the receivers and defensive backs will go against each other. And there will need for a demonstration. That's when Torry, one of the best receivers in NFL history, will match up with Terrence, a six-year NFL safety.
"He can't cover me," said Torry Holt, who finished his NFL career in 2009 with 920 catches for 13,382 yards. "And he'll tell you I can't get open on him."
It won't quite go as far as an N.C. State practice from 1998, when the brothers got into a scrap, but the competitive juices will be pulsing.
"Just being out on the field and in that environment, it's therapeutic for me," Holt said.
Holt expects to work with between 300 and 350 boys and girls, from first grade through high school, on Saturday in Raleigh and Sunday at Eastern Guilford High School in Gibonsville.
There will be a healthy dose of the fundamentals and player safety, Holt said, in both the morning and afternoon sessions in Raleigh on Saturday.
"We want it to be both competitive and fun," Holt said.
The Holt Brothers Camp will be the second camp of the week for the former St. Louis Rams star. He was with the Heritage High football team at Elon earlier the week. Holt will coach the receivers for Heritage, who hired former N.C. State cornerback Dewayne Washington to be the head coach in the spring.
Holt's son, Brayden, will be a freshman at Heritage and Holt had coached with his son's Pop Warner team. He approached Heritage about helping out with the receivers.
Holt already had a busy schedule with work of the family's Raleigh-based construction company, which is involved in major projects at N.C. State's Reynolds Coliseum and the downtown Union Station development.
He added the coaching job and will work on the preseason television broadcasts for the Rams. Later in August, he's also getting his own two-hour radio show on Saturdays on 99.9-WCMC in Raleigh.
Holt's stepping into the radio void left by former East Carolina coach Steve Logan, who took a job with the San Francisco 49ers.
"It's going to be busy but I enjoy radio and it will be fun," Holt said.
For more information on the Holt Brothers Football camp in Raleigh on Saturday go to http://holtbrothersfootball.com