Chapel Hill ad agency Immortology won 20 awards – more than any other participant – in the annual competition sponsored by the local chapter of the American Advertising Federation.
Immortology’s American Advertising Awards, commonly called Addys, included five gold awards.
A total of 106 local Addy awards, selected from nearly 400 entries, were handed out last week at an event at The Cotton Room in Durham that attracted more than 260 attendees.
Runner-up with 18 awards was Raleigh agency French/West/Vaughan. French/West’s haul included five gold awards and a judge’s choice award.
ElectriCities of North Carolina came in third with 13 awards, including five golds and a judge’s choice.
Raleigh’s Howard/Merrell won best in show for a commercial created for Lincoln Brewing Co.
Winners like to talk up their awards when wooing prospective clients.
The CEO of Raleigh agency Clean Design, Natalie Perkins, was this year’s winner of the Silver Medal, a career award for advertising excellence.
The competition is open to agencies and organizations, such as ElectriCities, that create their own ad campaigns. McKinney, by far the Triangle’s largest ad agency, doesn’t compete for the awards.