Morrisville’s inMotionNow is hiring after raising $3.1M

Workflow automation software company inMotionNow anticipates adding 20 to 25 new hires before the end of this year after raising $3.1 million in new funding.

The expanding Morrisville company, which already has added 7 new hires this year – giving it a total of 40 today – wants to beef up its sales and marketing and product development efforts.

“Our goal is to be at 65 (employees) by the end of the year,” said CEO Ben Hartmere.

Hartmere said the privately held company is generating positive cash flow but decided to raise a new round of funding to accelerate its growth.

“The demand is just so great,” he said.

The company doesn’t disclose its revenue numbers but Hartmere said revenue has risen 84 percent over the past 12 months.

The company’s cloud-based software, called inMotion, is used by creative and marketing departments at companies such as DuPont, NASDAQ, the Los Angeles Dodgers, CarMax and Nationwide Insurance. It enables tracking and managing a creative project, such as a TV commercial or social media campaign, through the entire process – from request to creation to approval – and also enables collecting feedback and collaboration.

The software, which is tailored to fit a customer’s needs, typically costs anywhere from $10,000 to $100,000 and up for a one-year subscription.

To date, inMotionNow has raised nearly $4.5 million in funding. The latest funding was led by Eastside Partners, which has offices in Atlanta and Huntsville, Ala. Among the other investors was Triangle investment firm Madison River Ventures, which also has invested in the business in the past.

InMotionNow was founded as Proof-it-Online 17 years ago but changed its name in 2012.

The company is looking to add software developers as well as sales and marketing personnel.

“From the talent perspective, it takes us a little more time to find the right people because we invest a lot in the culture ... finding folks that are the right fit for us and for them,” Hartmere said. “That’s driven our success.”

This story was originally published May 25, 2016 at 3:58 PM with the headline "Morrisville’s inMotionNow is hiring after raising $3.1M."