N.C. Rep. Nelson Dollar released a new TV ad Monday that highlights his work in the state legislature and fires back at his primary challenger, who has been targeting him in radio and TV ads.
Dollar, a Republican, defends himself against Mark Villee, his first primary opponent since he was elected in 2004, and Villee’s “Change for a Dollar” ad campaign.
Dollar’s ad, which was released Monday on Facebook, calls Villee a liar and says he “would do anything to get elected,” including running a smear campaign with negative TV ads and mailers.
The ad, which was released a week before the March 15 primary on Facebook, features four people discussing over breakfast why they would vote for Dollar.
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“Nelson Dollar – he’s conservative and honest,” one woman said.
“Nelson Dollar defends family values,” another woman said.
Villee, a Raleigh resident who owns a home inspection business, has been running TV and radio ads, where he calls himself the “clear conservative choice.”
Villee’s ads, released in January, take aim at Dollar’s voting record at the N.C. General Assembly and his role as the top House budget writer. The ads say Dollar has supported “millions in wasteful spending.”
The ads also note Dollar’s opposition to overhauling Medicaid. While Dollar opposed the model the legislature ultimately approved last year, he had proposed an alternative plan to reform Medicaid and reduce costs.
Dollar responded in January with a TV ad of his own, calling Villee “desperate.”
That ad has since been removed and replaced with a similar ad that opens on a black-and-white photo of Villee while a narrator says, “Extremist lies, personal attacks, a smear campaign,” although the statements aren’t tied to Villee by name. It then cuts to Dollar himself.
“Don’t believe the lies, folks,” Dollar said. “My record: A 95-percent lifetime rating by the American Conservative Union. Sen. (Thom) Tillis, (Wake) Sheriff (Donnie) Harrison and (Rep.) Skip Stam have endorsed me because I cut taxes, eliminated wasted and balanced our state budget. I’m fighting the Raleigh liberals and winning.”
Dollar is running for his seventh term in the state House. Woodie Cleary and Jennifer Ferrell are seeking the Democratic nomination. Brian Irving is the sole Libertarian candidate.
The district stretches across western Wake County, including Cary, Holly Springs, Apex, Fuquay-Varina and Garner.
Watch the ads below:
Dollar’s newest ad:
Dollar’s earlier ad:
Kathryn Trogdon: 919-460-2608, @KTrogdon