Jim Duncan, one of four primary candidates running against incumbent U.S. Rep. Renee Ellmers, started airing a television ad Wednesday called “Chicken.”
The first shot is Duncan with a clutch of peeping baby chicks. “Here’s the thing about career politicians - they’re chicken,” he says. Within the first few seconds of the 30-second ad, Duncan says he’s never before run for political office.
The conservative group Citizens United announced Wednesday it is endorsing Duncan. Citizens United spokesman Bryan Lanza said a turnout of anti-establishment voters supporting presidential candidates Donald Trump and Ted Cruz will help the Chatham County Republican.
“Those anti-establishment voters are predisposed to vote for Jim Duncan,” Lanza wrote.
Sean Moser, spokesman for the Duncan campaign, said it plans more television, radio and digital ads, but the ad strategy is meant as a supplement to face-to-face meetings with voters.
“Our main effort is on the ground game,” Moser said.