Jim Duncan, one of four primary candidates running against incumbent U.S. Rep. Renee Ellmers, started airing a television ad Wednesday called “Chicken.”
The first shot is Duncan with a clutch of peeping baby chicks. “Here’s the thing about career politicians - they’re chicken,” he says. Within the first few seconds of the 30-second ad, Duncan says he’s never before run for political office.
The conservative group Citizens United announced Wednesday it is endorsing Duncan. Citizens United spokesman Bryan Lanza said a turnout of anti-establishment voters supporting presidential candidates Donald Trump and Ted Cruz will help the Chatham County Republican.
“Those anti-establishment voters are predisposed to vote for Jim Duncan,” Lanza wrote.
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Sean Moser, spokesman for the Duncan campaign, said it plans more television, radio and digital ads, but the ad strategy is meant as a supplement to face-to-face meetings with voters.
“Our main effort is on the ground game,” Moser said.