Business

After months of delays, Miniso is finally opening at Crabtree Valley Mall in Raleigh

Crabtree mall in Raleigh has more than 1.3 million square feet of retail space.
Crabtree mall in Raleigh has more than 1.3 million square feet of retail space.

Chinese lifestyle store Miniso is opening soon at Raleigh’s Crabtree Valley Mall, months after its initial planned debut.

This location will be the second for Raleigh and the Triangle, following the opening of the Triangle Town Center store in late October. It joins the other North Carolina stores in Winston-Salem, Concord and Pineville.

“Our customers and the community look forward to welcoming Miniso to Crabtree just in time for the gift-giving season,” Debora Overholt, the general manager for Crabtree, said in a statement emailed to The News & Observer from a public relations representative who works with the mall.

Since opening its first store in China in 2013, Miniso has expanded to over 6,000 shops across more than 100 countries and regions, according to an earlier press release announcing the Crabtree location. It offers a range of products, including toys, plushies, stationery, beauty essentials, home goods, fragrances, electronics and snacks.

Miniso also partners with license holders such as Disney to offer branded items.

Here’s what we know about the new Miniso.

When will Miniso open at Crabtree?

The store is expected to open in mid-November, a public relations representative for Crabtree told The N&O in an email. More specifically, there’s a “high chance” the store will open Saturday, Nov. 16, Christina Tran, a digital marketing manager for Miniso, told The N&O in an email.

Miniso is on the second floor, across from Ultimate Comics, near the food court.

At the grand opening, Miniso will give a 20% off discount to the first 50 customers. Shoppers can also enter to win $500 in merchandise through a social media promotion.

A Miniso marketing manager told The N&O in a May email that the location would open in July. The N&O has asked Miniso and a public relations representative for Crabtree why the store opening was delayed.

Recent store openings at Crabtree

Chubbies opened a new Raleigh store at Crabtree Valley Mall over the summer.
Chubbies opened a new Raleigh store at Crabtree Valley Mall over the summer. Chubbies

Several other retailers have opened in the past few months at the mall on Glenwood Avenue.

  • A Christmas to Remember sells ornaments, decorations, string light sets, collectibles, wreaths, stockings, nativities and trees
  • Sajae Boutique sells plus-sized clothing for women
  • Chubbies sells apparel and accessories for men and boys and is known for short-shorts

Ask the North Carolina Service Journalism Team

Questions about life in North Carolina? Or have a tip or story idea you’d like to share? The service journalism teams at The News & Observer and The Charlotte Observer want to hear from you.

You can submit your question by filling out this form.

Read Next
Read Next

This story was originally published November 8, 2024 at 10:28 AM.

Renee Umsted
The News & Observer
Renee Umsted is a service journalism reporter for The News & Observer. She has a degree in journalism from the Bob Schieffer College of Communication at TCU. 
Get unlimited digital access
#ReadLocal

Try 1 month for $1

CLAIM OFFER