Business

Major Hillsborough project just broke ground, reshaping key corridor near I‑85

Persimmon at Cates Creek, a 346-unit apartment and townhome community, just broke ground in northwest Hillsborough.
Persimmon at Cates Creek, a 346-unit apartment and townhome community, just broke ground in northwest Hillsborough. The Beach Company
Key Takeaways
Key Takeaways

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  • Construction started on Persimmon at Cates Creek, a 346-unit apartment/townhome community.
  • Site sits on 38.64-acre Moren Tract between I‑85 and I‑40 near northwest Hillsborough.
  • Leasing opens December 2026 amid tight Hillsborough market and rising prices.

Construction has begun on Persimmon at Cates Creek, a 346-unit apartment and townhome community in southeast Hillsborough.

Developed by Charleston-based The Beach Company, the project sits on what’s locally known as the “Moren Tract,” a 38.64-acre undeveloped swath of land at 1400 Cates Creek Parkway.

For years, it’s been earmarked as prime real estate for development.

It’s positioned between I-85 to the north and I-40 to the south, two of the region’s busiest highways.

“We’re thrilled to see Persimmon starting to take shape,” said John Reyna, development manager at The Beach Company, in a release.

Among the amenities: pool, fitness center, community club room, entertainment lounges, bicycle racks and picnic areas.

A rendering of amenities, including a saltwater pool, at Persimmon at Cates Creek in southeast Hillsborough.
A rendering of amenities, including a saltwater pool, at Persimmon at Cates Creek in southeast Hillsborough. Ci Design

Pricing hasn’t been released, but comparable new Class A communities in Hillsborough lease from the mid‑$1,500s for one‑bedroom apartments to the mid‑$2,000s for larger townhomes.

Leasing will begin in December 2026, the firm said.

An aerial rendering of the 346-unit apartment and townhome community, Persimmon at Cates Creek, in southeast Hillsborough.
An aerial rendering of the 346-unit apartment and townhome community, Persimmon at Cates Creek, in southeast Hillsborough. Ci Design

Market snapshot

As mortgage rates ease, incomes rise and a surge of new construction floods the market, conditions are slowly improving for buyers, experts say.

Even so, the Hillsborough housing market is still “very competitive,” according to Redfin.

In December 2025, the median sale price for all housing types (single-family homes, townhomes and condos) stood at $428,000.

That’s up 8.4% year over year.

On average, homes sell after 26 days on the market compared to 31 days last year. There were 13 homes sold in December, up from seven a year earlier.

This story was originally published January 19, 2026 at 7:00 AM.

CORRECTION: The original version of this story incorrectly stated the location of the plot of land. It’s southeast of downtown Hillsborough.

Corrected Jan 21, 2026
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Chantal Allam
The News & Observer
Chantal Allam covers real estate for the The News & Observer and The Herald-Sun. She writes about commercial and residential real estate, covering everything from deals, expansions and relocations to major trends and events. She previously covered the Triangle technology sector and has been a journalist on three continents.
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