North Carolina

Which pizza chain is most popular in NC? Here’s the top search ahead of the Super Bowl

Domino’s led pizza chain searches in North Carolina ahead of the Super Bowl, officials said.
Domino’s led pizza chain searches in North Carolina ahead of the Super Bowl, officials said. Associated Press

As the Super Bowl approaches, pizza is a go-to game day food for many.

But where do most North Carolinians seek out their pizza? Throughout all of 2021, Domino’s was the most popular search on Google Maps, data shows.

To come up with the findings, Google said it studied the pizza chains that people in each state looked up the most. North Carolina wasn’t alone in its interest in Domino’s, which led searches nationwide.

“With all of the change we’ve experienced over the past couple of years, one thing remains constant … people’s love for pizza,” Google wrote in a Feb. 8 blog post. “In fact, pizza was the top-searched dish on Google Maps during every month of 2021 in the U.S.”

For those planning to serve pizza during the Super Bowl, it’s possible that other staples will be on the side. Buffalo chicken dip has been leading unique game-day related searches in North Carolina, a year after people in the state were curious about pigs in a blanket, McClatchy News reported.

Though Domino’s was the most-searched pizza shop, that may not be where people in North Carolina are heading.

Early in the coronavirus pandemic, the company Top Data researched cellphone data and found Little Caesars was the pizza chain North Carolinians went to most often. The brand was a favorite in 24 states, even as visits to pizzerias dropped, McClatchy News reported in August 2020.

This time around, Little Caesars led searches in two states, while other brands such as California Pizza Kitchen and MOD Pizza topped the list in only one state.

This story was originally published February 10, 2022 at 9:19 AM.

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Simone Jasper
The News & Observer
Simone Jasper is a service journalism reporter at The News & Observer in Raleigh, North Carolina.
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